G-Star chooses Kega for global retail execution of its latest campaign
After an extensive competition with several international agencies, Kega from Sassenheim won the bid to take care of the development, creative adaptation, production and distribution of G-Star’s global retail campaigns. The current ‘Style Mathematics’ campaign is one of the first manifestations of the collaboration.
About Style Mathematics
Finding a personal style may not be rocket science but, in its latest campaign, the Dutch denim label illustrates that you can always count on finding exactly the right match of ‘forbidden combinations’ at G-Star. G-Star’s own creative studio developed the campaign, which is all about the tagline ‘an outfit is more than a set of garments’. It symbolizes G-Star’s ultimate styling philosophy: finding contrasting clothes that don't seem to fit together as individual items and combining them into outfits for every day of the week.