B2B Campaign Vodafone Vluggertjes
The “Vodafone Vluggertjes” is a nationwide campaign that’s currently getting quite some exposure in the Dutch media. You can see the campaign online, in stores and on outdoor advertising, and you can hear it on the radio. Equally important, or perhaps even more important, is informing the staff and involving them in the campaign. Kega developed a B2B campaign to introduce store staff to Vodafone Vluggertjes. The message: ‘discover all “Vluggertjes” on the Vodafone dealer network. Make sure you and your team know every Vluggertje by heart and enter the Vluggertjes quiz for a chance to win one of three evenings of indoor go-karting together with the whole team!’
Have a look at the mobile quiz on: http://www.vodafone-actie.nl/