THE SHOPPING SYMBIOSIS

Retail has gone through some exciting times in recent years. Marketplaces such as Amazon, Alibaba and Bol.com have grown rapidly; new pure players like Zalando and Coolblue have rewritten the rules; technology, including retail technology, has changed everything; shoppers quickly adapted their usual shopping patterns; and ‘traditional’ retail was sidelined. There was a crisis in disposable income, and also in stores; iconic names went bankrupt; and there were boarded-up stores in shopping centres. Many retailers seemed to be surprised by all the changes, disruptions and turnarounds. Peaks and troughs, major successes and painful deceptions, gnawing insecurity and unbridled hope, enthusiasm and optimism all defined ‘the new retail reality’.

However, through all these years, there was also one constant: every year we wrote a new book of our visions, observations, inspiration, opinions and predictions. This edition features our vision regarding: 1. Consumer experience, 2. Employee and 3. Food.

Be inspired!
We’ve also added a little incentive with some inspirational Retail bites (groundbreaking - or at least interesting - international retail concepts) and insightful personal columns from our team of strategists.

Are you interested in this publication? Just fill out the form below and we will send you a copy as soon as possible!

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Thank you for your request!

You will receive the publication 'Shopping Symbiosys'  digitally within 3 working days.
Much retail inspiration!

Yours sincerely,
on behalf of Kega

Miranda Hoogeveen

Let's take retail further

The Shopping Symbiosis, the new publication by Kega in 2019.  With vision, observations, inspiration, opinions and predictions about retail. Costs:

Retailers / brands - free
Retail interested - € 29,95
Students - € 19,95