Developing digital content for screens in the store and shop windows

Hunkemöller was founded in 1886 in Amsterdam by Wilhelm Hunkemöller and his wife, Josephina Lexis. Hunkemöller, originally a Dutch company, is now a worldwide brand retailer; an international brand and a household name in 23 countries and absolute market leader in lingerie in Northern Europe. You can currently find around 800 inspiring Hunkemöller stores in the Netherlands, Belgium, Luxembourg, France, Germany, Denmark, Saudi Arabia, Egypt, Spain, Aruba, Curaçao, Russia, Sweden, Austria, Morocco and Bahrain. 


Hunkemöller is a social brand, which basically means the company is committed to creating a ‘share of heart’ for its so-called sheroes.



Within the customer/shopper journey in the physical stores, Hunkemöller strongly believes in the power of social and emotional content as a variation to the campaign-oriented, product-related and activating content.

That’s why existing campaigns are being adapted and translated to digital / moving animations (portrait and landscape) for in the store and on screens in the shop window.


Animations are implemented internationally, in the following countries: 

  • Netherlands (NL)
  • Belgium (BE) (also has a shop window version) and Belgium (FR version)
  • Germany (DE) (also has a shop window version)
  • Denmark (DK)
  • Sweden (SE)
  • Austria (AT)


  • Based on the campaigns of offline material, create an animation for on the shop floor and in the shop windows.

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