To all parents with kids: finding the perfect glasses for your son or daughter has just become a lot more fun at Pearle opticians. Together with Pearle, Kega has developed a so-called 'choice assistant’ specifically for kids – a tablet application – that helps staff and parents choose the right pair of glasses.
Voice interaction grabbing power
''All right Kega, create a Google Assistant Action Voice''
Voice assistants are hot, especially since Google launched the Dutch version of its Assistant and will start selling the clever Google Home speakers in the Netherlands in late October.
Kega is member of Google's developer community and, as such, is the ideal partner for your first application of the Google Assistant. Discover more.
Do you speak the same language as your staff?
We are all aware that customers are bombarded from all sides with information, at all times of the day. This is no different for your staff!
In today's retail world, employees are expected to know the latest house rules and brand values, to stay updated on their specialist knowledge, to always have an answer ready for those well-informed customers and, of course, to be a fan of everything the brand represents. To cut to the chase, we want to pass a plethora of information on to our staff and we expect them to do something with that information. The question, though, is whether you are actually getting the message across?
In-store kiosk in the retail outlets of terStal
Fashion retailer terStal is introducing in-store kiosks in all of its retail outlets. To provide customers with the best possible help in finding the right clothing and to avoid the dreaded ‘no’ in the sales talk, terStal sought the help of Kega to implement a new solution, the so-called endless aisle. Now customers can always buy their favourite fashion item, even if it isn't in stock. In other words, customers can shop in the terStal web shop while in the physical store.
Restyling the terStal catalogue
terStal's goal is to make quality basic fashion as affordable as possible for as many people as possible. Since it was established, terStal has become a household name for young families looking for affordable fashion and the latest trends. To anchor the brand more firmly in the market, terStal developed a new positioning strategy that hinges on the basic principles of being relevant, up to date and closer to the customer.
terStal's assignment to Kega was this: develop a new perception mentality that coincides with the new positioning and apply this (in the first instance) to the door-to-door catalogues and POS material.
Online shopping with user-friendly filters
Although you can't touch, smell or try on clothes online, the merchandise is clearly presented. A shop's entire product offer is displayed on one page, with everything in sight simply by scrolling down. There's no way physical shopping can compete; the clothes are strewn all over the shop and you first have to unfold or take them from the rack to see what they look like. What's more, you may not be able to find your size or you might want to check out that other shop a few doors down in the shopping centre. In an online environment, all the shops, prices, sizes, shapes and colours are within reach no matter where you are. To keep it all neat and tidy, web shops offer filters that help you narrow down your search, for instance by colour or size. The proper set-up of these functionalities is key in simplifying the web shop user experience.
The new GDPR is here. Now what?
The new GDPR has been in force now for nearly three weeks. Are you already fully compliant? Many companies have been concentrating on those matters of the regulation that stand out the most. The visible matters. So they're out of the way.
New cookie statement DONE
New data processor agreement DONE
Have you come this far? Now it's time to move on to the next step: taking advantage of the opportunities the regulation offers.