HKM InTouch app

Staff are a crucial success factor in the international (omnichannel) success of Hunkemöller. To inform, involve and motivate their “sheroes” as best they can, Hunkemöller went in search of a new solution at the start of 2015. The aim was to get the more than 2,700 staff across 7 countries “in touch” with each other as well as with the Hunkemöller brand.

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HKM InTouch app

Our smartphones are an extension of our personality; the use of apps a kind of second nature. When you, as a brand, truly want to build an emotional bond with your co-workers, an employee app with engaging content and across-the-board interaction possibilities is simply indispensable. We developed the InTouch app for Hunkemöller; a smartphone application (iOS and Android) for staff, including features such as: Newsfeed, Chat(groups), Social media timeline, Videos, Calendar (tasks and actions), Poll, Direct links with the Academy and MyHR.

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HKM InTouch app

Thanks to the app, the Hunkemöller head office can easily share inspirational videos, response-triggering polls, important tasks or stimulating (business) updates directly with all employees. What’s more, the staff are always connected with one another through chat groups and they can stay up to date on all the social activities at a glance. A real “social business” that is completely in touch with all of its employees!

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