On 25 September, Toshiba opened its experience centre in Madrid. Toshiba was able to build this retail theatre with the help of various partners. The central focus is on shopping in the future, how the consumer will behave and what solutions these different partners can offer. Kega is very proud to be among these international partners.
Door to door leaflet, bannering, POS-materials
Content plan for Fred de la Bretonière and Shabbies
01 September 2017
The task given to us by Fred de la Bretonière: develop an online webshop strategy to generate more sales. This applies to both the webshop of Fred de La Bretonière and Shabbies Amsterdam.
Within the wireframes, we defined the functional specifications of the homepage, sub-homes, the PLP and the PDP. We also developed an online style guide and a fresh new design for the Fred de la Bretonière and Shabbies online shop.
Didi customer days big success!
03 July 2017
From Monday 12th to Wednesday 14th June 2017, the two-yearly Didi Customer Days (Didi Klantendagen) took place. An important moment to kick off the sale.
Didi’s regular customers, in other words their VIP customers, could take advantage of an exclusive pre-sale. From the 12th until the 14th of June, VIP customers were given the chance to shop with the same great discount from 11:30 in the morning. Each VIP customer received a unique code that gave exclusive access to the online shop.
Hoogvliet chooses Kega
03 July 2017
After an extensive creative competition involving several advertising agencies, Hoogvliet has ultimately chosen Kega from Sassenheim as its strategic partner. Kega developed a new brand and communication strategy together with Hoogvliet, and will be translating this to the various online and offline communication tools from 1 May 2017.
Hunkemöller and Kega woo ‘sheroes’ with a unique digital shopping experience
03 April 2017
Hunkemöller - Marketing Company of the Year 2017 – wanted to use its prestigious, recently opened flagship store in Amsterdam to make an indelible brand statement and profile itself as a forward-looking, customer-oriented retailer. We fitted the flagship store out with the latest digital concepts, ensuring that every time you visit the store it’s an experience you can’t wait to share.
In-store kiosk in ANWB stores
27 January 2017
The ANWB is not only known for their roadside assistance, they also operate in the retail sector. Very logical, says Iwan Banens, manager Customer Experience & Service Innovation at the ANWB. “Our stores are a touch point in close proximity to our members.” To further improve the service in the stores, in-store kiosks are introduced in five pilot stores. These systems provide additional services and especially additional products and make them accessible to customers.
van Haren Increases the employee engagement of the store staff
27 March 2017
vanHaren has been a leading formula on the Dutch shoe retail scene for over 80 years. Personnel are a crucial factor in the overall success of vanHaren. To be able to inform, involve and motivate store staff optimally, vanHaren went in search of a new solution halfway through 2016 that would help bring their more than 1300 employees “in touch” with each other and with the brand.