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Social Strategy Bar-Le-Duc · Kega
04 07 2016
DESIGN SOCIAL HOUSESTYLE AND CAMPAIGNS
Social strategy for Bar-Le-Duc
Bar-le-Duc natural mineral water is naturally pure and possesses a wonderfully soft character thanks to the unique balance of minerals. Bar-le-Duc has low mineral content and is low in sodium, meaning Bar-le-Duc mineral water can be enjoyed by everyone.
To promote the brand values, Bar-Le-Duc decide to make use of the social networking powers of Facebook and Instagram. Kega was called in to help reach these goals.
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THE ASSIGNMENT
In what ways should the social channels be used to position Bar-le-Duc as effectively as possible?
THE APPROACH
Bar-le-Duc started using Facebook in 2015. A clear choice of channel focusing on the brand values of Bar-Le-Duc and increasing the number of followers. By means of (semi-)annual analyses, it is then determined what works and what doesn’t based on the number of likes and the reach.
THE SOLUTION
A strategic annual plan based on a variety of themes. Each month a calendar is made containing posts aimed at promoting the brand values of Bar-Le-Duc.
THE RESULT
Clear vision of the social media strategy
A uniform identity on Facebook and Instagram
Check out the Bar-le-Duc Facebook page; 12,000 followers in 1 year. The ambition is to increase this number to 15,000 followers by the end of 2016
Also active on Instagram since 2016. Check out the Instagram account of Bar-le-Duc
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