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Do you speak the same language as your staff?
We are all aware that customers are bombarded from all sides with information, at all times of the day. This is no different for your staff!
In today's retail world, employees are expected to know the latest house rules and brand values, to stay updated on their specialist knowledge, to always have an answer ready for those well-informed customers and, of course, to be a fan of everything the brand represents. To cut to the chase, we want to pass a plethora of information on to our staff and we expect them to do something with that information. The question, though, is whether you are actually getting the message across?
Just like with our customers, the only way to reach our staff is by using information that is relevant, using a device they like using and, above all, ensuring the information is easy to absorb.
