E5 Omnichannel; how do I tell my customers?
As retailers we all want to tailor our services to individual customer needs, and so every retailer comes up with distinctive services like the personal shopper, price guarantees and whatever else. The customer can then either go online, to the physical store, or have a mix of both (Check & Reserve, Click & Collect). But how do I tell my customers? And, more importantly, when and where?