Easter campaign Hoogvliet
Easter is an important period for food retailers, as the festivities compel consumers to buy groceries in abundance. It is a long weekend of celebrations that involves extravagant cooking and eating. Supermarkets see the value of giving consumers culinary inspiration and focusing on the products, recipes and the food presentation. In their effort to woo customers, every supermarket chain has its own Easter magazine and accompanying campaign. This year, Kega looked after the Easter campaign of Hoogvliet Supermarkets.
The assignment from Hoogvliet: develop a 360-degree retail campaign that has an online and in-store impact on the Easter weekend. Evoke inspiration from the products and the Easter recipes you can create with them.