Jurassic World campaign for Hoogvliet

Hoogvliet launched an exciting dinosaur card collecting campaign about the blockbuster Jurassic World: Fallen Kingdom (in cinemas now) with four other supermarket chains (Deen, Poiesz en Agrimarkt). The Jurassic World campaign takes place between the 30th of May till the 3rd of July.

Every 10 euro spent on groceries gets you a package containing either 2 stickards or 1 stickard and a tattoo. There is a total of 64 different stickards available to collect for your own album. This album is full of dinosaur fun facts and minigames.

By using the free WOW4d+ app it’s possible to bring 14 special stickards to life! You can see them walk or growl and it’s even possible to check out their skeleton. Exciting!


Kega and Hoogvliet worked together to develop virtually all components for this campaign. Communication materials include:

  •  (POS) store materials
  • Door-to-door advertising  
  • Online banners
  • In-store radio commercial
  • Social exposure
  • Landing page
  • E-mailing
  • Digital signage animation
  • Teaser - Video
    The inspiring teaser generated more than 38,000 views in half a week
  • etc.

If you'd like to know more about this campaign, don't hesitate to contact Natalie Bierman, +31 (0) 252 7502 75 or

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