Leaflet optimisation for Belgian retailer e5
Belgian fashion retailer e5, an e-commerce customer of Kega for some time now, asked Kega to analyse and then optimise the current door-to-door advertising leaflet. The primary objectives when optimising the leaflet was to generate more revenue, increase the profit margin and conversion rate, and establish more traffic both in the store and online. Kega analysed five different leaflets of e5 using the latest eye-tracking technology. Based on this analysis, the advertising leaflet has been optimised for the autumn/winter fashion season.