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27 maart 2018

On your marks, the Hoogvliet Sports Cards campaign is go

Holland's biggest sports cards promotion is now under way and runs from 21 March until 1 May. With every 10 euros you spend at Hoogvliet, you receive a pack of sports cards containing your local heroes. And with special promotional products you even get extra packs!

We've listed a few interesting facts about the local sports card promotion for you:

  • 106 participating sports clubs
  • 54,585 unique sports cards
  • over 6.5 million packs
  • over 40 million cards

 

THE ASSIGNMENT
The assignment from Hoogvliet: develop a 360-degree retail campaign that makes an online and in-store impact, with as its main objective to win customers and increase engagement with existing customers.

THE APPROACH
During several sessions with various stakeholders, a strategy was determined in what areas to focus the development. Based on these sessions, Kega created a range of POS and communication materials in close collaboration with the client.

THE SOLUTION / THE RESULT
Kega and Hoogvliet worked together to develop virtually all components for this campaign. Communication materials include:

  • (POS) store materials
  • Brochures 
  • Door-to-door advertising  
  • Online banners
  • In-store radio commercial
  • Social exposure (including a 360º animation)
  • Landing page (https://www.hoogvliet.com/pages-Sportplaatjes/HTML/index.html#top)
  • E-mailing
  • Animation (see the result below)
  • etc.

In addition, festive kick-offs were organised:

  • In The Hague, popular ADO football player Tommy Beugelsdijk held a signing session to promote the campaign
  • SKR gymnastics in Katwijk helped with a tumbling workshop and gave various demonstrations
  • In Aalsmeer, the sports clubs organised a big event with a bouncy castle, Dutch “poffertjes” and clinics

If you'd like to know more about this campaign, don't hesitate to contact Creative Strategist ~ Dirk van Eunen, dirk.vaneunen@kega.nl or call +31 (0)252-750275.

 
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