The virtual shops of Peak Performance
Outdoor clothing brand Peak Performance pushed the online boundaries of retail by opening virtual stores globally at insanely unique and spectacular locations. Mountain peaks, desolate lakes, a small lighthouse on a deserted island. Each location more beautiful than the last, but all with two things in common: they are extremely hard to reach and you can enjoy unbelievable sunsets and sunrises.
Peak Performance challenged its fans to stretch their own limits by getting to these locations and, as a reward once reaching their destination, enjoying free shopping in the virtual store. A small twist, however, was that the virtual stores were only open during the Magic Hours (one hour before sunrise and one hour before sunset), so you not only get free clothing, but also a once-in-a-lifetime experience!