11 team sports Berlin turn shopping into number 1 sport
In the Netherlands, but also in Germany, football – or soccer in most countries outside the UK – is by far the most popular sport. A sport that connects, inspires and activates, offers the space for personal expression on the one hand, and commercial success on the other. And this is precisely what German company 11teamsports (in close cooperation with Nike) has been able to incorporate into their hyper-relevant store format on the Wilmersdorfer Straße in Berlin.
The unique mix of fantastic digital experiences, strong ties with the local community, smart omnichannel services, unbeatable price guarantees and individual personalisation options makes sure this concept is incredibly relevant.
1. Unique (digital) experiences
Already at the store entrance the various displays and LED systems project a visual statement that pulls you inside. In the basement – the heart of the flagship store – the multi-touch social wall immediately