11teamsports Berlin turns shopping into number-1 sport · Kega

invites you to interact and offers you the chance to immortalise your visit with a selfie, which you can then easily ‘shake’ to your smartphone or retrieve from social media.

The hologram boxes turn the shoes on display into true heroes in a visual spectacle, while you can discover everything about the different shoes on the multi-touch footwear table using RFID technology. You can even compare them head-to-head, simply by picking them up and placing them on the digital table.

2. Feel, test, experience
Have you found your favourite items, but want to make sure they make you a better football player? Test the accuracy of your shot on the specially designed shooting range or practice your flick-ups on the indoor football field. Nothing is left to chance in making sure you’ve made the right choice.

3. Local community
The shooting range and the football field aren’t exclusive to people who buy shoes in the store; the local community enjoys kicking the ball around too. Whether it’s the instore football competition, training or special events, for many local players the 11teamsports store is more than a store alone, it’s their local hangout, a place to meet and connect.

4. Price match & omnichannel services
You can browse through the entire collection on the massive wall screens – including items you won’t find in the store itself to minimise lost sales – or you can fully customise a range of items according to your personal taste. When you’re ready to pay, just use the dedicated mobile shop app on your smartphone. Easy.

Do you think you might be paying too much? 11teamsports puts your mind at rest and invites you to check out the competitors’ prices on the screens. They always promise a competitive ‘online price’.