A new shopper's mentality, a new business approach
A new shopper’s mentality, a new business approach
It’s not just the physical store landscape that’s changing as a result of the shift from buying instore to online, but also the online channel itself is constantly evolving.
Traditionally, online sales in Europe have always taken place through the business’s own website. This applies to both the pure players and the traditional retailers that have started selling online. Whereas until two years ago the majority of online shoppers visited these webstores using a desktop or laptop, we’re currently seeing an explosive increase in the number of purchases via mobile devices, particularly smartphones.
The visits to online stores with devices that have a much smaller screen means the websites have to be adjusted accordingly. Because reading and browsing on a smartphone isn’t as easy, the role of the search function and of images and videos is becoming increasingly important.