AI is more than just a buzzword
Netflix, Facebook, Siri, self-driving cars and Google translate are all daily applications of Artificial Intelligence (AI), without us being immediately aware of it. AI is not new, but is used more and more actively, and is also more visible. There is a growing awareness that this technology brings enormous opportunities. Especially in retail.
And that makes sense, because the benefits are great. AI combines and interprets very many different types of data at lightning speed - data such as emotion, language, facial expressions, behavioural data, colour, images, and social media posts. AI learns from every moment of contact and is getting increasingly smarter.
Retailers can predict better and bring their product range more in line with the needs of the consumer, enabling them to serve the customer even more personally and better. And also to save serious money by structuring the organisation more efficiently.
In short, AI is hot! But what exactly can you do with it as a retailer? Let's take inspiration from a few success stories.