Apps op de winkelvloer
Knowledgeable, well-informed and motivated shop staff are indispensable in current retail. They present an opportunity to set yourself apart from your competitors, both online and offline. Which is why employee engagement is an important theme for every retailer.
Engaged staff, who are really involved with the retailer, result in better customer service, more satisfied customers, and better store performance. What's more, productivity is higher and staff turnover is lower. Research shows that reducing staff turnover by one employee a month already results in a rise in turnover of at least 6%. At the moment, only 17% of shop managers feel that their employees are highly motivated and engaged. So there's work to do.
Good, appropriate communication means engaged personnel. This communication not only motivates, but also ensures that shop staff are well-informed. And that they can also inform their customers well. More and more retailers are using an app that enables direct personal communication. An app that provides actual information about promotions, about shelf layouts and shop windows, and also nice motivational messages.