Customer loyalty through omnichannel thinking
How can the retailer actively keep involving today’s erratic and elusive consumer with the brand or store? Part of the answer lies in making clever use of the increasing number of technological tools, gadgets and possibilities. But what it’s really about is insight: actually understanding when and how the consumer uses your products, why and where that consumer buys, and in what order. It helps the retailer in estimating when a consumer is receptive to receiving a message, a stimulus to buy.
Retailers are often sitting right on top of a wealth of data. This data is an ideal starting point. Making the data available in a single view of customer ensures it becomes tangible and usable, and that it can become part of the overall strategy. That is the key to success.
And of course there is the art of applying the right content at the right moment. Retailers who have this way of working rooted in their system have a definite competitive edge.