The voice of a new generation of shoppers
“Hey Google, which detergent is on special offer?” “Siri, I fancy a pizza.” “Alexa, I'd like to re-order that USB-C cable.”
Although shopping with the help of digital assistants is certainly possible, many users currently mainly check the weather, listen to music, ask general questions, or simply set their alarm.
While currently around 10% of all searches are done with the aid of voice interaction, Comscore predicts that this will be 50% by 2020. Based on research among 5,000 consumers in the US, Great Britain, France and Germany, Capgemini even concluded that speech assistance will become the most widely used method of interacting with consumers in the near future. And - you guessed it - that could turn our way of shopping upside down.