No longer simply
'the bigger the better'
Where digital signage is used to mainly serve as a way of distinguishing yourself from the everyday store image, it’s now more and more a full-fledged digital answer to the omnichannel question. In our search for the ultimate customer journey through the physical retail store, digital signage is proving a versatile and reliable partner.
Content comes in all shapes and sizes
Originally, digital signage started out its career in retail as the biggest, most flamboyant billboard with moving images on the shop floor. Fashion retailers or luxury brands were outdoing each other to have the largest and brightest display. The bigger the better, with content that consists mainly of extended advertising commercials and flashily designed animated lookbooks.