Empower your staff with data
Imagine knowing beforehand which customers will be walking into the store? Would you be able to offer better service?
In previous chapters it has become quite clear that enablement, empowerment and engagement of the store staff are incredibly important. You can imagine that data can play a crucial role in all this, too. Some obvious solutions to integrate data could be to have automatic access to inventories, information about products, sales insight (your own and that of competitors), weather forecasts, trends discussed on social media, etc.
But there is more data that can be very helpful on the shop floor, for example the behaviour of customers, which is increasingly being recorded and mapped out. But also purchases at the cashier’s desk, walking patterns in the store, poll responses via tablets, search behaviour on the instore kiosk, etc. can be interesting to know. More and more retailers are discovering the added value of data and when to use this data to influence the shopping journey of the consumer.