Enable your store staff with empowerement
More and more customers that walk into the stores are armed with an arsenal of information about the product they want to buy. As an employee, there’s really not much left to tell them about the specifics of the product, the advantages of one brand above the other, and certainly not about the pricing of the retailer in question. The customer is well prepared when heading out with his trusted smartphone always at his side, providing him with access to every kind of information imaginable!
So there you are… the store employee… all that product information embedded in your brain so you can indulge shoppers with product knowledge (which, of course, they already know or can even quite easily refute). It gets even worse when the customer standing in front of you starts listing the prices of your competitors and asks what you plan to do about it. The customer rarely tells you this simply in words, though, but uses his smartphone as back-up, which he then proudly sticks in your face to prove his point!
The smartphone, as you can imagine, is now an intrinsic part of the retail store. But for the store staff it is often still the biggest no-no in the employment guide. Although there are plenty of reasons why the store