Pret-ty happy staff
The future of personnel is centred around engagement. How, as a retail organisation, can you engage your staff and make sure they convey this engagement to the customers? In the knowledge that customer retention, and therefore the business itself, grows as a result.
A classic example of an engaged staff culture is organic (fast) food chain Pret-a-Manger. With close to 400 ‘Prets’ in the UK, USA, Hong Kong, China and France and revenues of 750 million euros annually, it’s a pretty rock-solid organisation that is renowned for its fun-loving, somewhat quirky staff.
Stepping inside a Pret, you’ll feel an immediate buzz all around you. A warm smile greets you from behind the counter and the baristas shout out the orders through the shop. And all this happens inside 60 seconds after you’ve ordered, because let’s face it, when you call your shop Pret-a-Manger, or Ready to Eat, you gotta be quick.
These energetic surroundings are what customers love coming back to, particularly because of the very friendly and cheery staff. It’s by far the most important business asset of the company.