Retail is getting a digital heart
Headed by retail brands with a digital heart, different technologies are becoming more and more interwoven and are now practically inseparable from one another. Whether it’s transaction-oriented technology such as cash registers, self-scanners and lost sales kiosks, or experience enhancers such as smart fitting room mirrors, interactive instore applications and digital signage, instore analytics via sensors, cameras and beacons, or process-focused applications like automated inventory management, or even potential disruptors like 3D printing and robotics, the physical retail is going through a rapid and irreversible transition.
Fanatic (online) shoppers value technology the most
Research shows that shoppers who buy products online at least once a week believe that the technologies in retail can make their shopping experience more efficient and pleasant. Active shoppers (both online and physical) see retail technology more as a reason to visit the physical store than people who shop less frequently. So basically, technology won’t exactly help you turn relatively inactive shoppers into active shoppers, but it will definitely help you improve your relevance with shoppers who already love shopping and do so often.