Boost you margin with ruled-based merchandise
ust like in your physical shop, you’re aiming for the highest possible profit margin for each product in your webstore. Merchandisers set up their shop displays in such a way as to create a perfect balance between new (and popular) products and those items which are more abundantly in stock. This gives the customer a great one-second overview of the items you’re looking to sell. In a webstore, however, this isn’t as straightforward.
In the online world, we’re getting better and better at guiding the shopper straight to the right landing page, meaning that the home page is often skipped as the first point of call of the website. This is good news, because the fewer the clicks, or the faster we get the shopper to the check-out, the bigger the conversion per webstore visit. The homepage, therefore, is displayed less often and the overall picture, like we have in the physical store, disappears. What’s more, we can usually only fit up to 8 items on the product page of a webstore (above the fold), and so you actually lose a lot of direct hotspots which you have in the physical store. Although the fold is becoming an ever-smaller hurdle, we’re still seeing an increase in the number of clicks and sales above the fold. The 8 items that are placed there have to become your bestsellers!