Staff-Centric leads to customer-centric business
Engaged staff is your best loyalty scheme
In recent years, retail organisations have been focusing a great deal of effort on ensuring the business is omnichannel friendly. Silos at the head office are broken down, technology is introduced to the shop floor, and it is paramount that the customer is recognised on every channel. We’re doing everything in our power to be as customer-centric as possible!
It’s old news that your business should always be built around the customer, but one of the most important assets in the store - and outside it as well - can hardly be described as technological. This asset is, of course, your staff. It’s the staff that truly makes the difference between a pure player and a shop. Because, let’s be honest, a retail store is little more than an online store, except that you have the product physically in front of you. So it’s the staff inside the store that can offer customers the added service they seek, in whatever size or shape it is provided.