The circular economy as a successful business model in fashion
A circular economy, or an economy that focuses on the re-use of products and raw materials, and in which waste is minimised, sounds great. But is it also attainable in the fashion industry? Can it be used as a successful business model? Rien Otto, the founder of the Dutch Awearness textiles company is very clear about it: "If you can't make your business circular, you don't have a future. In ten years' time, the consumer will want 100% circular."
If it were only fake news
The figures for the fashion industry are alarming. Environmental organisations have calculated that it takes about 8,000 litres of water to make one pair of jeans. In 2015, the fashion industry consumed a total of 80 trillion cubic metres of fresh water, which is equivalent to 32 million Olympic swimming pools. Besides that, cotton production is responsible for a quarter of the worldwide use of pesticides.