Visual Content opens up your eyes
Is adding your own photography, animation or video to your content overly expensive and unnecessary? Figures show that content containing images receives 94% more views than plain written content. Simply using the word ‘video’ in your subject line already leads to a 19% higher email open rate and a 65% higher click-through. Since this ‘trend’ in content is scientifically supported, this particular trend is definitely here to stay.
A feast for the eyes
When people hear information, they will only be able to reproduce 10% of that information three days later. However, back this information up with some relevant images and that percentage shoots up to 65%. It all has to do with the fact that almost half of your brain is dedicated to visually processing information. The advantage of processing images is that it gives us an associated feeling or emotion within one-tenth of a second. “Do I understand this information?”; “do I want to continue reading/watching?” When you read, it takes much longer to answer these questions and you often first have to finish the paragraph before you can. So by adding this scientific ‘proof’ to today’s fast-paced society, we are able to scan the content more quickly based on the image material.