Nespresso and Kega create a tangible digital experience
Nespresso is market leader in coffee machines, coffee capsules and coffee accessories. The multi-sensory experience surrounding the coffee specialties and machines is integral to the company’s success.
Photographer and former NOS news anchor Sacha de Boer travelled to Colombia in June this year to chronicle the story behind the Rosabaya de Colombia Grand Cru – from coffee bean to coffee cup. Kega was asked to present a truly unique showcase of these mesmerising photographs and the fascinating documentary – filmed in a 360-degree perspective – at a special press event and in the Nespresso boutiques: in Virtual Reality.