Strategic content Terstal · Kega

 

THE ASSIGNMENT

With over 200 branches, terStal is one of the largest fashion retailers in the Netherlands. In the stores you can find a nice mix of trendy looks and quality basics at very low prices. Although world famous in the eastern regions, there are still opportunities to gain ground in the west of the Netherlands.

terStal and Kega have taken on the challenge together to develop a fully integrated retail strategy in which both the offline and online revenues can be closely monitored.

THE APPROACH / THE SOLUTION

Using an easily recognisable corporate image and a visual language that complements that image, Kega is turning terStal into the pearl from the East. The image that has been developed for terStal is reflected in the door-to-door leaflets sent out almost every week, a dynamic webshop and a cleverly thought-out e-mail strategy. This then cascades through to the stores, social media, blogs and unique promotional weeks, where we ensure total integration of all touchpoints every day!

The advanced dashboard enables us to monitor every step and make adjustments if needed. These could involve minor price adjustments, but also recommendations on inventory distribution and organisational structure.