Increase the yield from e-mail
TerStal offers affordable fashion for the whole family in over 200 stores across the Netherlands and in its online store. The clothing collection is extensive and changes regularly, allowing terStal to respond flexibly to every fashion trend. In addition to the seasonal fashion collection, terStal also carries the VastVoordeel collection: quality clothing always at bargain prices.
The retailer can count a loyal customer base. Through the clever use of communication tools, terStal tries to help its customers find something during every season, both online and offline. E-mail marketing plays a lead role in achieving this.
Work closely with terStal in creating an e-mail strategy that turns newsletter readers into customers, encourages new customers to make a repeat purchase, and activates regular customers to buy more and remain customer for longer.