Using the wealth of data to the best effect
Witteveen Mode is an independent fashion company with over a hundred stores across the Netherlands. Witteveen’s main target group is the adult, fashion-conscious woman. The fashion collection is produced under their own label and is exclusively available in all Witteveen stores. Everything revolves around the customer at Witteveen. The experienced sales team always take the time to enjoy a chat and a good cup of coffee with the customer. This attention doesn’t go unnoticed and Witteveen customers tend to be very loyal. Witteveen Mode has a fantastic customer database, which they mainly use to approach their regular customers through direct mail and e-mail. Recently, Witteveen Mode also opened its own webshop.
Make sure the data of the Witteveen Mode customers becomes more accessible and that it provides better insight into the buying behaviour. Then actively contribute ideas on how Witteveen can be more effective in approaching and activating its customers.