Search
Contact Us

 

After an extensive creative competition involving several advertising agencies, Hoogvliet has ultimately chosen Kega from Sassenheim as its strategic partner. Kega developed a new brand and communication strategy together with Hoogvliet, and will be translating this to the various online and offline communication tools from 1 May 2017.

Agency competition

Hoogvliet invited several advertising agencies to submit their proposal for a new brand and communication strategy. Kega took on the challenge set by Hoogvliet, optimally translating their desired market position and presenting a proposal that seamlessly matches the ambition of Hoogvliet to become the most appealing omnichannel supermarket chain on the Dutch market.


THE ASSIGNMET

Hoogvliet wants to become the most attractive omnichannel supermarket in The Netherlands. The assignment for Kega: develop a new branding and communication strategy for Hoogvliet?

 

 

 

Henk Kessen - Commercial Director Hoogvliet
'With the new communication strategy, which underlines the strengths of Hoogvliet, we’re expecting to make great strides in our market area.'

 

THE SOLUTION

Hoogvliet is a gem within the supermarket sector, with many unique concepts, its very own identity and passionate staff. Combined with marketing & communication, e-commerce and category management, we sought to find the distinctive values of Hoogvliet. Hoogvliet still often tends to be too modest and therefore forgets to tell people why its supermarkets are so special. The new communication line (including promotional leaflets and shop materials) will project confidence without becoming arrogant. 


THE RESULT

Whole new branding and communication strategy. Content:

  • Doordrop media
  • Magazines
  • Instore materials
  • Banners
  • Campaings
  • Photography
  • Digital signage
  • New branding instore, for example Cadenza in Zoetermeer
  • Etc...
Rutger van den Bout-Adjunct-Director Commerce Hoogvliet 'With Kega, we discussed our values, weighed them and gave them the right position within the organisation and communication.'
Dirk van Eunen - Creative Strategist Kega
'It’s high time to let the Hoogvliet gem shine!'
Like it? Share it:

Smartech sharing big ideas · Kega
Smartech sharing big ideas · Kega
30 September, 2019

Smartech: sharing big ideas Smartech - Smartech: sharing big ideas The concept of the Smartech stores was born out of a ...

Read this article

Omnichannel for staff · Kega
Omnichannel for staff · Kega
30 September, 2019

Omnichannel for staff COLUMN / mike van der hulst As a consumer, it’s never been easier to get in contact with your favo...

Read this article

Hoogvliet · Kega
Hoogvliet · Kega
22 May, 2017

May 2017 Hoogvliet chooses retail agency Kega After an extensive creative competition involving several advertising agen...

Read this article