After an extensive creative competition involving several advertising agencies, Hoogvliet has ultimately chosen Kega from Sassenheim as its strategic partner. Kega developed a new brand and communication strategy together with Hoogvliet, and will be translating this to the various online and offline communication tools from 1 May 2017.
Agency competition
Hoogvliet invited several advertising agencies to submit their proposal for a new brand and communication strategy. Kega took on the challenge set by Hoogvliet, optimally translating their desired market position and presenting a proposal that seamlessly matches the ambition of Hoogvliet to become the most appealing omnichannel supermarket chain on the Dutch market.
THE ASSIGNMET
Hoogvliet wants to become the most attractive omnichannel supermarket in The Netherlands. The assignment for Kega: develop a new branding and communication strategy for Hoogvliet?