Communication between head office and 500 franchises
Coöperatie Primera b.a. (Cooperative Primera) was established in 1991 and is a nationwide store chain of, for and by independent entrepreneurs. With this cooperative partnership, they stand “strong together”. This collaboration has, among other things, resulted in the largest organisation in the tobacco and convenience industry with over 480 stores.
Franchisees have access to the very professional service package of the head office, which comprises marketing, product range management, in-store automation, shop fitting, financing and (economic and legal) business advice. Also included is the Keephub portal (intranet) of Kega.