Social Strategy Bar-Le-Duc · Kega

04 07 2016

DESIGN SOCIAL HOUSESTYLE AND CAMPAIGNS

Social strategy for Bar-Le-Duc

Bar-le-Duc natural mineral water is naturally pure and possesses a wonderfully soft character thanks to the unique balance of minerals. Bar-le-Duc has low mineral content and is low in sodium, meaning Bar-le-Duc mineral water can be enjoyed by everyone.

To promote the brand values, Bar-Le-Duc decide to make use of the social networking powers of Facebook and Instagram. Kega was called in to help reach these goals.

THE ASSIGNMENT

In what ways should the social channels be used to position Bar-le-Duc as effectively as possible?

THE APPROACH

Bar-le-Duc started using Facebook in 2015. A clear choice of channel focusing on the brand values of Bar-Le-Duc and increasing the number of followers. By means of (semi-)annual analyses, it is then determined what works and what doesn’t based on the number of likes and the reach.

THE SOLUTION

A strategic annual plan based on a variety of themes. Each month a calendar is made containing posts aimed at promoting the brand values of Bar-Le-Duc.

THE RESULT

Clear vision of the social media strategy
A uniform identity on Facebook and Instagram
Check out the Bar-le-Duc Facebook page; 12,000 followers in 1 year. The ambition is to increase this number to 15,000 followers by the end of 2016
Also active on Instagram since 2016. Check out the Instagram account of Bar-le-Duc