International e-Commerce platform for Hunkemöller

Hunkemöller was founded in 1886 in Amsterdam by Wilhelm Hunkemöller and his wife Josephina Lexis. Hunkemöller, originally a Dutch company, is now a worldwide brand retailer; an international brand and a household name in 23 countries and absolute market leader in lingerie in Northern Europe. There are currently around 800 inspiring Hunkemöller stores in the Netherlands, Belgium, Luxembourg, France, Germany, Denmark, Saudi Arabia, Egypt, Spain, Aruba, Curaçao, Russia, Sweden, Austria, Morocco and Bahrain. 

Hunkemöller has developed an omnichannel strategy to enable its business activities to grow further through new stores, shop-in-shops, e-commerce and international franchising. In September 2014 Hunkemöller was again chosen as best lingerie retailer in the Netherlands and in November 2013 in Belgium, Germany, Austria, Spain and France. In Germany Hunkemöller received the prestigious ‘Retailer of the Year Award’ (Händler des Jahres 2013).