The background

Mastertools.nl was operating on a Shopify Plus platform, for which the contract recently expired. Despite the success of their webshop, they experienced various limitations, particularly regarding B2B functionality, checkout flexibility, and integration capabilities with their existing systems, such as Exact Online.

The goals

• An integrated platform for both B2C and B2B

• Increased flexibility and scalability

• Improved integration capabilities

• Lower and predictable platform costs

The requirements

• Better support for showroom sales

• Improved search & merchandising

• A more user-friendly CMS environment

• Replacing current tools with out-of-the-box functionalities

The solution

We advised Mastertools.nl to migrate their backend to Magento Open Source, combined with a composable and headless frontend based on our Kega Accelerator. The Kega Accelerator is a setup we developed that provides an advanced foundation on the Next.js App Router, featuring 'best-in-class' integrations with Storyblok, Contentful, and Algolia. This allows companies to quickly and efficiently transition to a modern and flexible e-commerce platform.

This approach enables Mastertools.nl to serve both their B2C and B2B customers within a single adaptive environment.

We deployed Alumio as the integration platform, which ensures a flexible connection with existing systems, such as the ERP, as well as future tools. We also implemented a better solution for the search and merchandising system, enabling customers to find the right products faster. This was achieved using Algolia.

Thanks to the deployment of the headless CMS (Content Management System) Storyblok, Mastertools.nl also gains more freedom and efficiency in content management. Furthermore, the checkout was designed to be more flexible, allowing it to be easily adapted to their specific customer groups or processes. With this solution, Mastertools.nl is building a scalable, future-proof e-commerce environment that offers room for further digital growth and optimization—the core of a Composable Commerce strategy.

The realized solution

With the implementation of Magento Open Source, including integration with Alumio and a composable frontend, Mastertools.nl creates the ideal foundation for further digital growth.

Benefits

• An adaptive frontend for both consumers and business customers

• A stable and scalable platform for future expansions

• More autonomy in content and product management thanks to a headless CMS and integrated PIM

• An improved user experience in the checkout and the showroomre quickly, since independent development of front-end features no longer impacts the back end. Furthermore, by migrating to Magento Open Source and choosing specialized, best-in-class tools, DAKA reduces dependence on a single vendor.

Mastertools is a family business that has specialized in supplying high-quality power tools since 2008. What began with sales to regional entrepreneurs, self-employed professionals, and enthusiastic DIYers quickly grew into a full-fledged webshop due to increasing demand. In 2009, mastertools.nl was launched, firmly positioning the company in the online market. To this day, Mastertools remains family-owned and is known for its personal, flexible approach. Today, Mastertools is one of the largest online providers of professional power and cordless tools, offering the complete product range of every brand they carry.