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What makes a store essential?
Five pillars for the physical store of tomorrow, brought together in the Retail Trend Canvas©.
Retail Trend Canvas
The retail landscape is constantly evolving. During our store visits in cities across the globe, we see that some trends have a lasting impact, while others fail to live up to high expectations. Zooming out, all of these trends can be traced back to five core themes.
In this whitepaper, you will find inspiring store concepts, each selected to clearly illustrate one of these pillars. They demonstrate how retailers differentiate themselves in physical stores—an absolute prerequisite for staying relevant alongside the convenience of online shopping.
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The Five Pillars of the Canvas
Each pillar consists of smaller trends that come and go. Customization falls under Curation; most of the innovations AI will bring fall under Frictionless.
Experience
Experience first: technology in flagship stores, pop-ups, events, and in-store demonstrations.
Frictionless
Bridging online and physical: click & collect, store fulfillment, robotics, and staffless stores.
Mindful
Beyond sustainability: local initiatives, a social brand mission, rental models, and inclusive hiring.Who is it for?
For retail decision-makers who refuse to sit back and want to lead the way instead, this whitepaper is an invaluable guide. Whether you are a retail director, commercial or marketing manager, e-commerce lead, or concept developer, today's challenge is the same: how do you keep a store concept relevant, surprising, and future-proof? To answer that question, we dive into a series of standout store concepts that demonstrate how to truly resonate with the modern consumer.