On April 2nd, Kega organized the very first Huawei launch event for their P30 series. More than 500 guests from the telecom industry gathered in the Concertgebouw for a spectacular evening full of experiences, workshops and surprise acts.
Kega obtains ISO 27001 certification
Kega is officially NEN ISO/IEC 27001:2013 certified as of 4 February 2019. Information security is an increasing factor in data protection in which we firmly believe at Kega. In fact, it is the main reason we initiated the ISO certification process. After an intensive period of preparation and a successful audit, Kega ‘passed the test’ with flying colours. And we're very proud of this achievement!
Voice interaction grabbing power
''All right Kega, create a Google Assistant Action Voice''
Voice assistants are hot, especially since Google launched the Dutch version of its Assistant and will start selling the clever Google Home speakers in the Netherlands in late October.
Kega is member of Google's developer community and, as such, is the ideal partner for your first application of the Google Assistant. Discover more.
Do you speak the same language as your staff?
We are all aware that customers are bombarded from all sides with information, at all times of the day. This is no different for your staff!
In today's retail world, employees are expected to know the latest house rules and brand values, to stay updated on their specialist knowledge, to always have an answer ready for those well-informed customers and, of course, to be a fan of everything the brand represents. To cut to the chase, we want to pass a plethora of information on to our staff and we expect them to do something with that information. The question, though, is whether you are actually getting the message across?
In-store kiosk in the retail outlets of terStal
Fashion retailer terStal is introducing in-store kiosks in all of its retail outlets. To provide customers with the best possible help in finding the right clothing and to avoid the dreaded ‘no’ in the sales talk, terStal sought the help of Kega to implement a new solution, the so-called endless aisle. Now customers can always buy their favourite fashion item, even if it isn't in stock. In other words, customers can shop in the terStal web shop while in the physical store.
Restyling the terStal catalogue
terStal's goal is to make quality basic fashion as affordable as possible for as many people as possible. Since it was established, terStal has become a household name for young families looking for affordable fashion and the latest trends. To anchor the brand more firmly in the market, terStal developed a new positioning strategy that hinges on the basic principles of being relevant, up to date and closer to the customer.
terStal's assignment to Kega was this: develop a new perception mentality that coincides with the new positioning and apply this (in the first instance) to the door-to-door catalogues and POS material.