The new GDPR is here. Now what?
The new GDPR has been in force now for nearly three weeks. Are you already fully compliant? Many companies have been concentrating on those matters of the regulation that stand out the most. The visible matters. So they're out of the way.
New cookie statement DONE
New data processor agreement DONE
Have you come this far? Now it's time to move on to the next step: taking advantage of the opportunities the regulation offers.
Hoogvliet and Kega launch Buitengewoon label
Since Easter, the special products from Buitengewoon have been on the shelves at Hoogvliet. Organic Spanish gazpacho, Black Angus carpaccio, exclusive mayonnaise and many more tasty products. This exclusive premium private label has been fully developed by Kega. From positioning and naming up until the tasty photography and layout of the packaging. The first sales figures are looking very promising for Buitengewoon and in the nearby future many products will be added.
In short, a project that we are extremely proud of!
Jurassic World campaign Hoogvliet
Hoogvliet launched an exciting dinosaur card collecting campaign surrounding the blockbuster Jurassic World: Fallen Kingdom (in cinemas now) with four other supermarket chains (Deen, Poiesz en Agrimarkt). The Jurassic World campaign takes place between the 30th of May till the 3rd of July.
CHASIN’ opens new flagshipstore
CHASIN’ has opened a brand new flagship store at Hoog Catharijne, Utrecht. Kega provided two in-store kiosks. Employees are now able to order items, that are out of stock, for customers through these kiosks. The customers can pay immediately through the cash register, after which the items are delivered at home. The digital signage behind the cash register is also provided by Kega.
Hunkemoller's first HKMX store in the Netherlands
On January, 22 Hunkemöller opened their first stand-alone HKMX store, sports store, in the Netherlands, Utrecht - Hoog Catharijne. Kega developed the facade screen, cash desk screen and the Bra Fit Tool!
Kega partner of Toshiba Retail Innovation Theatre in Madrid
On 25 September, Toshiba opened its experience centre in Madrid. Toshiba was able to build this retail theatre with the help of various partners. The central focus is on shopping in the future, how the consumer will behave and what solutions these different partners can offer. Kega is very proud to be among these international partners.