Columns
columnist mike van der hulst

battle of the stimuli
Column René Spaanderman

A PLEA FOR 
the POP-UP
columnist Stefan de Jong

AMAZON FANBOY
columnist Evelien schrijver

real privacy is more than following rules
COLUMNIST ERICA TWIGT

WITH A LITTLE HELP
OF SOCIAL MEDIA
Columnist Dirk van Eunen

WHAT'S YOUR
DISTANCE TO THE
SHOPPING FLOOR?
Columnist Stefan de Jong

TECHNOLOGY
ON THE
SHOPPING FLOOR
Columnist Evelien Schrijver

HOW “BIG”
IS THE BIG DATA
IN RETAIL?
Columnist Erica Twigt

FULLY CONnECTED
GROCERY SHOPPING;
A MATTER OF TASTE?
Columnist Mike van der Hulst

POWER TO
THE PEOPLE
Columnist Rene Spaanderman

TURN YOUR
STORE INTO
A WORKSHOP
Columnist Erica Twigt

EAT WHATEVER
THE BRAND
SERVES YOU
Columnist Stefan de Jong

smartphone
in the store
Columnist Evelien Schrijver

PRIVACY WHERE IS
THE LINE BETWEEN
SERVICE AND 
STALKING?
Columnist Rene Spaanderman

MAKE YOUR
UNBOXING
EXPERIENCE
MAGIC!
Columnist Dirk van Eunen

WHICH STORY DO
YOU TELL AND
THROUGH WHICH
CHANNELS