Yes, I admit it. I’m an Amazon fanboy. The first time I bought anything on Amazon.com was in the previous millennium. It was a book, of course. Because that’s how Amazon started - as an online bookshop. I had to pay by credit card and it took about ten days before I received my order. Amazon now sells almost everything. If you order on Amazon.de, you get a Dutch website. You pay easily with iDeal and, if you want, the goods are delivered next day. Almost no month goes by that I don’t place an order.
What are the main reasons for ordering on Amazon instead of with one of the big Dutch players? Products are almost always cheaper and the logistics are top notch: in all those years, nothing has ever gone amiss with any of my orders. My only frustration with Amazon is actually that there are many items that are not sent to the Netherlands. Examples include the Amazon Fire TV, Fire Tablet and the smart speakers - the Echo and the Echo Dot.
And then, of course, there’s Amazon Prime. With Prime, orders are delivered the next day for free, without having to order a minimum amount! You also get free access to a large array of ebooks, films, series and music. Yes, Prime is really great.
Amazon has virtually raised frictionless online ordering to an art-form: you talk to a device and the products are sent to you free of charge. Yet I still don’t have an Amazon Prime subscription, and that is pretty illogical for someone who orders so much. But to be honest, I don’t think I’m going to buy one. And however convenient it may be, I don’t really believe in Alexa.