"An “on-demand mentality” and a yearning for unique experiences can give the physical store a new impulse (and reduce our carbon footprint in the process)."
Remember these trades from way back when? The authentic cobbler who makes his own shoes from a piece of leather, the butcher who prepares his own special artisanal sausages, or the candy store where you feel you’ve just walked into Willie Wonka’s chocolate factory...
Of course you don’t. We’ve become so accustomed to exchangeable formulas with a thin coating of customer engagement (in the shape of technological gimmicks and flimsy visual incentives), that you need to add a sense of authenticity and inspiration for customers to buy the generic products from your store.
The result: a downward spiral of weak traffic, retailers who scream out “SALE!” practically all year long and stores that are buckling under the weight of slow-moving inventory.
Sure, I’m probably exaggerating. And sure, the coffee bars that select, roast and grind their beans and the bakeries that bake their gluten-free bread in traditional fashion are shooting up like wild mushrooms in trendy inner-city areas. But if you look at the general trend, we’re still trying to connect the dots of supply and demand in the traditional manner, through the old-fashioned supply chain.