Restyling terStal folder · Kega

Restyling the terStal catalogue

terStal offers affordable fashion for the whole family in over 200 shops across the Netherlands. The fashion collection is extensive and changes regularly, enabling terStal to flexibly respond to all fashion trends. Next to the seasonal fashion collection, terStal also markets the Fixed Discount collection, good-quality clothing always at the lowest price.

The retailer can count on a loyal following of customers. By making clever and integrated use of all communication resources, Kega strives to help the customers of terStal find whatever they are looking for during every season, both online and offline.  

The assignment
terStal's goal is to make quality basic fashion as affordable as possible for as many people as possible. Since it was established, terStal has become a household name for young families looking for affordable fashion and the latest trends. To anchor the brand more firmly in the market, terStal developed a new positioning strategy that hinges on the basic principles of being relevant, up to date and closer to the customer.