Sports cards campaign Hoogvliet · Kega

THE ASSIGNMENT
The assignment from Hoogvliet: develop a 360-degree retail campaign that makes an online and in-store impact, with as its main objective to win customers and increase engagement with existing customers.

THE APPROACH
During several sessions with various stakeholders, a strategy was determined in what areas to focus the development. Based on these sessions, Kega created a range of POS and communication materials in close collaboration with the client.

THE SOLUTION / THE RESULT
Kega and Hoogvliet worked together to develop virtually all components for this campaign. Communication materials include:

• (POS) store materials
• Brochures 
• Door-to-door advertising  
• Online banners
• In-store radio commercial
• Social exposure (including a 360º animation)
• Landing page (https://www.hoogvliet.com/pages-Sportplaatjes/HTML/index.html#top)
• E-mailing
• Animation (see the result below)
• etc.