Fully in tune with the times
Who wears a watch these days just to keep track of time? Today’s watch no longer simply tells you the time, it tells the story about who you are as the wearer of that watch, what you stand for, what you’ve achieved and still want to achieve.
Nixon gets this like no other and lets you put together and personalise your own Nixon watch in their hip & bold flagship stores – in London, Paris and New York, but also their latest branded stores in Australia: at Bondi, Sydney, and Chadstone, Melbourne.
You can select your own watch face and dial, perhaps embellish it with your favourite crown, have it packed neatly in your box of choice, and complement the watch with that strap and buckle you’ve had your eye on for so long.
For the finishing touch, make it truly personal by having your name engraved on the front and back of the case.
There are a number of reasons why this concept is smart, inspiring and completely in tune with the times:
- It adds value to the affordable Nixon watches and instantly turns them into unique personal statements;
- It adds a high-end experience to the brand, which is all about craft and craftsmanship. An experience which, until recently, you would only expect from upmarket luxury brands and can now get an exclusive taste of in the Nixon flagship stores;
- It gives Nixon the opportunity to sell their products with a greater profit on the one hand, and removes part of the inventory risks on the other, as a large portion of the range consists of semi-finished products;
- Furthermore, it puts Nixon in the position of being able to stay on top of the trends that live inside the minds of their most dedicated fans.
But most importantly: it meets the growing demand for unique experiences and products that allow us, the consumers, to make a personal statement and, what’s more, offers this experience at a price that is astonishingly affordable.
To sum it up, Nixon Custom Watch Experience proves that you, as a retail brand, can be very relevant and in tune with today’s times.