Keeping up with the consumer
Today's consumer likes instant gratification. Retailers are breaking their necks to meet every expectation. The need for speed is getting bigger and bigger. Everything has to be faster and faster, whether it’s paying, delivering, finding what you're looking for, or responding to questions.
Paying quickly without queuing.
A consumer who has to queue at the checkout for longer than two and a half minutes gets annoyed. There's a risk that they will walk out of the store and never return, even though they were queuing with products in their hands. This problem has been tackled by retailers for years, in such forms as RFID, smart cash registers, and self-scans. However, the focus of all those solutions has been on the checkout, while you only achieve real speed when you look at the entire shopping process.
Amazon Go is putting shopping without a checkout into practice. You log in on the app, walk into the shop, throw what you want in your basket, pay with a smile, and walk out again. Everything goes automatically. Video analytics see what you take off the shelf, what you put in your basket, and what you put back on the shelf. Sensors measure which route you walk, and in which aisles you spend the most time. The retailer learns from data, and all the lessons are immediately put into practice again.