Omnichannel Retail Software
What is Omnichannel?
Omnichannel is a combination of marketing, sales and service communication channels for visitors and customers. In a way which creates an integrated and cohesive customer experience and brand perception, regardless of how or where a visitor or customer contacts your organisation, online and off-line.
Omnichannel is essentially defined as a sales approach via multiple channels that offers customers an integrated customer experience. Customers can shop online from a desktop or mobile device, or via the smartphone, or in a physical store, whereby the customer experience is identical where possible, and customers can order products directly, anytime and anywhere. The customer chooses!