Bar-le-Duc natural mineral water is naturally pure and possesses a wonderfully soft character thanks to the unique balance of minerals. Bar-le-Duc has low mineral content and is low in sodium, meaning Bar-le-Duc mineral water can be enjoyed by everyone.
To promote the brand values, Bar-Le-Duc decide to make use of the social networking powers of Facebook and Instagram. Kega was called in to help reach these goals.
THE ASSIGNMENT
In what ways should the social channels be used to position Bar-le-Duc as effectively as possible?
THE APPROACH
Bar-le-Duc started using Facebook in 2015. A clear choice of channel focusing on the brand values of Bar-Le-Duc and increasing the number of followers. By means of (semi-)annual analyses, it is then determined what works and what doesn’t based on the number of likes and the reach.
THE SOLUTION
A strategic annual plan based on a variety of themes. Each month a calendar is made containing posts aimed at promoting the brand values of Bar-Le-Duc.
THE RESULT
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