Content plan for Fred de la Bretonière and Shabbies
The two brands of Fred: Fred de la Bretonière and Shabbies Amsterdam together form a complete shoe and bag collection with a sympathetic appeal and a classic touch. The collections are characterised by simplicity, elegance and feminine independence, with attention to wearability and an immaculate finish. What's more, the use of animal prints varying from crocodile to python patterns are typical of the Fred de la Bretonière collection.
The task given to us by Fred de la Bretonière: develop an online webshop strategy to generate more sales. This applies to both the webshop of Fred de La Bretonière and Shabbies Amsterdam.