Hunkemöller flagship store · Kega

 

THE ASSIGNMENT

Create a number of unique and eye-catching, people-centred digital experiences for the new Hunkemöller flagship store in the Kalverstraat in Amsterdam that integrate e-commerce, campaigns, branded & social content seamlessly with each other.

THE APPROACH & THE SOLUTION

For the unique Social Wall with selfie cam, we developed an IntuiFace one-touch application, whereby we integrated an Instagram feed through the Olapic Earned Content Platform, allowing shoppers to see in a single glance what’s trending and giving them a chance to claim their 15 minutes of fame in the process by posting a selfie on the enormous 85” wall.

The HKMX Body Scanner came to life thanks to a partnership with American company Fit3D. Shoppers can visualise their body shape in 3D and keep track of any shape changes, for example when they want to get beach ready to wear a bikini.

To guarantee that shoppers can always settle their purchase quickly and easily, we developed a mobile POS system that enables the staff to check out the goods anywhere in the store using special employee iPads.